When you are trying to
stick logos or any other design onto bags, hats, polos, and any other item made
of fabric, there is always this underlying fear that it will peel off over
time. Fortunately, there is a solution to this, and one that will ensure that
your design will be there forever.
We’re talking about
embroidery. Not only is this extremely durable, but aesthetic advantages come
with it too. Most notably, it lets you achieve a 3D effect on any design you
choose. Plus, they are an extremely cost-efficient way to represent your
business, especially during events and promotional activities.
That said, if you are
embroidering for the first time, here are some tips to help ensure you have a
smooth and successful experience:
1. Keep everything simple
Whatever you do, keep
your logo design as simple as possible. This will mean that the embroidery
machine will not have to use as much material or work as hard, helping you cut
down on costs. It will also result in a more effective design since logos work
better when they are simple. Just look at Nike, Apple, and many other big
brands out there. They are straightforward yet astoundingly recognizable and
awesome-looking!
However, the biggest
reason you should keep your logo simple is that the final product can never be
as clean as a digital version of the logo. Some details will inevitably be lost
along the way. The good news is that the 3D effect we mentioned earlier adds
status and professionalism to your brand, but only if you keep the logo simple!
2. Implement commonly used fonts
While you can certainly
use any available font, there is no guarantee that the machine will be able to
replicate the complicated ones accurately. Plus, if you are using an uncommon
font, the software will have to spend time generating new patterns for the
embroidering machine to use.
If you are not too
limited by time, you can get away with rarer fonts and ones that are a little
complicated. However, keeping it simple will move the process faster, helping
you save time and money. Plus—as we have just mentioned—a great logo is usually
simple, meaning that you can never go wrong with choosing a simplistic font.
3. Limit the colours
While you have access to
every colour spectrum using logo-designing software, this does not mean that you
should use them all. This is because the logo you design might look great on
the screen, but having it embroidered is a whole different challenge.
For instance, if you
have a gradient that turns from green to purple, the embroidery machine will
have to spend a lot of time switching colors to replicate the design. This is
because the machine can only work with one colour at a time. It must go back
and change every time there is a new colour introduced.
Additionally, take note
that you will not be able to replicate certain things with embroideries such as
drop shadows, gradients, and other complicated effects.
Conclusion
This whole article can
easily be summarized by one line: keep your logo design simple. After all, a
simple logo is a great logo and will help you save plenty of time and money. By
keeping these tips in mind, not only will embroidering become much easier to
execute, but you will also end up with a result that you can be proud of.
Are you looking for custom
embroidery
services near you in Ottawa? Our team at
Clever Print can help you. Embroidering has never been easier with us - get
started with us today!
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