In today’s rapidly changing media landscape,
it may be tempting to think of brochures as an obsolete marketing tool. New
business owners often ask themselves, “Should
I still be printing brochures, or should I be thinking of social media ads
instead?”
Well, the answer is usually a mix of both. An
informed business owner knows that a good marketing plan takes advantage of all
appropriate media. While social media has indeed surged in popularity for
marketers today, brochures are still an important tool to spread the word about
your business.
In this article, we will share four reasons
brochures are still a good idea for selling products and services today:
1. They
are very descriptive
The ability to fit more information in a tiny
package is arguably the best reason you should still be printing brochures. If
you want to educate your potential customers about your products and services,
these materials are still by far the most effective to do so without doing a
presentation.
Depending on the spot that you’re paying for
in terms of advertising on TV or radio, you will most likely have to describe
your products and services in one minute or less. Billboards, which are
readable from miles away, are most effective with the least words. For social
media, you are even more limited. A single Facebook image ad will be limited to
25 characters for a headline and a description of up to 125 characters.
Meanwhile, an Instagram ad will force you to write everything in 2200
characters with just two lines and 30 hashtags at most.
Brochures, however, can come in all shapes and
sizes. Without the limitations of the social media platforms, your printed
marketing material can contain as much information as you need.
2. They
are tangible
Having a durable, physical copy that you can
reference later is a surefire way to ensure that potential customers retain
your information for a longer period. The problem with non-static ads, such as
TV spots or even social media ads, is that they appear momentarily and then
disappear.
Oftentimes, the ads are so short and quick
that your customers are barely able to take note of your contact information
and services. Although these ads are excellent in reaching a wider audience,
there’s still no replacement for a durable copy that your customer can read
again.
3. They
add credibility
Did you know that the way your brochure looks
and feels can influence the way a customer perceives your business? Because a
brochure stays with your customer, it helps to reinforce that perception over time.
Provided that your brochure is well designed, contains perfectly laid-out
information, and is durable, it will help your customers trust your brand.
4. They
are cost-effective
The best aspect of brochures is that the more
copies you print of them at once, the cheaper the price per copy will be. These
brochures can then be used for a variety of occasions. Many businesses use them
to distribute at trade shows, display them at reception areas, and place them
inside packaged orders, among other places. They can also be used as impromptu
presentation materials when the need arises.
Conclusion
Although brochures are no longer the primary
way to reach more people, that doesn’t mean they are obsolete. Given that they
are well designed and used properly, they are still an indispensable marketing
tool that your company can utilize. Some businesses get by without ever paying
for ads online, but you’ll be hard-pressed to find one that doesn’t have a
printed brochure neatly piled on the front desk.
We offer professional print services that
range from brochures to custom t-shirts. If you are looking for a reputable screen printing
company in Toronto, get in touch with us today!
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